Industry information is free flowing but where should you begin as an entrepreneur in the arts & entertainment industry? Intellectual property represents the keystone to success for most businesses. Strategic alliances are already dominating the corporate landscape and will do so far into the future as a primary strategy for creating corporate value. At the core of these strategies will be intellectual property. Licensing deals and joint ventures have become the dominant forms for optimizing intellectual property exploitation strategies. Enhanced legal protection around the world has made patented technology, copyrights, and trademarks more valuable than ever before. At DMAI we assess a range of commercial exploitation options for a given set of intangible assets. Our fundamental objective is to maximize the return on investment, usually through IP monetization (eg, licensing strategies, sale of intellectual property, or joint ventures) and by developing policies on the acquisition, exploitation, monitoring, and enforcement. We develop a multi-year IP strategy based on current and expected future business goals, and excel in helping teams understand IP issues relevant to their roles and responsibilities.
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